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Instructions Show a thorough understanding of the task. You must clearly state the objectives of the campaign. Provide a detailed SWOT analysis. Demonstrate a comprehensive knowledge of the concert. Present a complete audience profile, description of buying roles, behaviors, and customer decision- making process. Promotional material must indicate what, where, when, and why of the event, and they should be appealing. Pricing tactics/ discount strategies must be determined and provided. Provided complete income statement; reasonable Return on Investment (ROI); calculations should be accurate and properly organized. Indicate your evaluation metrics. Use relevant data and sources to inspire your strategic decisions. Task description Sarkodie is a powerhouse of rap music and owns the SarkCess brand. The award-winning rapper intends to host his annual Rapperholic Concert on December 25, 2024, at the Grand Arena of the Accra International Conference Centre (AICC) and live stream it. His fans are spread across Africa, the US, and Europe. The previous editions attracted thousands of music fans in Ghana. This year, he wants to reach 124,000 virtual and face-to-face audiences. He wants to sell GHC 6,500,000 tickets (gross). The organizers aim to maintain current audiences and reach new audiences, increasing the number of followers of the SarkCess brand on Instagram, Facebook, and Twitter. They also want to increase traffic to the brand's website. Again, the brand wants to increase engagement and conversation about the Rapperholic Concert on traditional and social media. Tasks A. Develop a practical and comprehensive promotional campaign plan to address the event organizer’s goals. The campaign plan must capture the convert overview, SWOT analysis, objectives, income target, attendance target, ticket prices strategy/ ticket sales tactics, target audiences, audience insights, messages, communication touchpoints, campaign action plan, budget, and evaluation. Your campaign strategy must be evidence-based. 30 points B. Design a loyalty program for the event to maintain existing and new audiences and drive sales for future events. You must indicate the program's objectives and explain how your tactics can help you to achieve the objectives. 10 points Deliverables 1. Campaign plan 2. Loyalty program 3. Sample Facebook, Instagram, and Twitter posts (at least two each). 4. Any other relevant materials