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Use the team’s SWOT analysis for Qantas from Seminar 1 to provide two strategicrecommendations for Qantas mainline business unit (use your imagination and be creative).For each strategic recommendation:a) Identify and discuss the strategy.Some guidance:i) Understand the “Who, What & How” questions, and Porter’s generic strategyframework. Note: Strategies shape the long-term direction of the whole firm andshould help determine how they should position themselves in the market.ii) Refer to the generic strategy of Qantas mainline business unit from Q1 anddetermine who are Qantas’ target customers, what are the customers’ needs to besatisfied and how to use Qantas’ capabilities and core competencies to developflight services to satisfy targeted customers’ needs to achieve competitiveadvantage.iii) Determine and explain the strategic recommendations.b) Justify the appropriateness of the strategic recommendations using the SAFeframework.Some guidance:i) Understand the SAFe and SWOT frameworks.ii) Suitability and Feasibility assessments – refer to the key opportunities, threats,strengths and weaknesses identified in Seminar 1.• Acceptability assessments - identify two major stakeholders of Qantas(excluding shareholders) and determine their expectations/interests.iii) Determine and explain how the strategic recommendations:• Exploit the key opportunities and neutralise threats identified in Seminar 1;• Capitalise on the key strengths (capabilities and core competencies); and willnot be impeded by weaknesses identified in Seminar 1.• Will be acceptable to their key stakeholders.

Question

Use the team’s SWOT analysis for Qantas from Seminar 1 to provide two strategicrecommendations for Qantas mainline business unit (use your imagination and be creative).For each strategic recommendation:a) Identify and discuss the strategy.Some guidance:i) Understand the “Who, What & How” questions, and Porter’s generic strategyframework. Note: Strategies shape the long-term direction of the whole firm andshould help determine how they should position themselves in the market.ii) Refer to the generic strategy of Qantas mainline business unit from Q1 anddetermine who are Qantas’ target customers, what are the customers’ needs to besatisfied and how to use Qantas’ capabilities and core competencies to developflight services to satisfy targeted customers’ needs to achieve competitiveadvantage.iii) Determine and explain the strategic recommendations.b) Justify the appropriateness of the strategic recommendations using the SAFeframework.Some guidance:i) Understand the SAFe and SWOT frameworks.ii) Suitability and Feasibility assessments – refer to the key opportunities, threats,strengths and weaknesses identified in Seminar 1.• Acceptability assessments - identify two major stakeholders of Qantas(excluding shareholders) and determine their expectations/interests.iii) Determine and explain how the strategic recommendations:• Exploit the key opportunities and neutralise threats identified in Seminar 1;• Capitalise on the key strengths (capabilities and core competencies); and willnot be impeded by weaknesses identified in Seminar 1.• Will be acceptable to their key stakeholders.

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