Consider this claim:Handmade products are more meaningful and personal than machine-made items.Which piece of evidence better supports this claim?Evidence A: According to a recent Journal of Marketing study, people prefer handmade items because of their connection to the artist. The authors of the study state that people see handmade products as transmitting the artist's love for the product.Evidence B: In an interview at a regional craft fair, one shopper said that he prefers to buy handmade over machine-made gifts for friends and relatives, saying, "I feel that buying handmade gifts ensures that the item was carefully made using quality materials."Submit

QUESTION 10When thinking about brands versus products, which statement is NOT TRUE?Brands are more symbolic than products A brand is more than a product The product itself is the primary driver of what consumers experience with the brand Products have four levels of meaning - the core benefit, generic, expected and augmented levels

Read the article about traditional handmade items.Write a summary about why people buy AND make traditional handmade items.Your summary should be about 100 words long (and no more than 120 words long). Youshould use your own words as far as possible.You will receive up to 8 marks for the content of your summary, and up to 8 marks for the style andaccuracy of your language.Traditional handmade itemsWhen you are visiting a new place or travelling to a much-loved holiday destination, picking up asouvenir to take home is all part of the tourist experience. And often, the sorts of things people liketo bring home with them are traditional handmade items or crafts. These are the types of object thathave a historical link to a certain region. This makes them particularly meaningful for many people,possibly for the reason that nowadays, so many of the things we buy are mass-produced in largefactories. Buying something that has been made by hand is much more individual, so visitors havesomething unique to help them remember their fantastic holiday.When you buy a souvenir on holiday or even on a day trip, you may well have the chance to meetthe person who has actually made it in their workshop. And if you do so, this gives you a greatopportunity to hear the story behind how it was made. For many people, one of the joys of visiting anew place is that you never know what you’ll find when you’re wandering around the local shops ormarket stalls. You just don’t get this experience when you buy something that’s been produced in alarge factory – sometimes even in another country. And when you choose to buy handmade craftsproduced locally, you are also helping to provide support to small local businesses. And if you don’thave enough room in your suitcase to bring something that’s caught your eye home with you, thendon’t worry – as you can usually arrange for it to be sent home.Items made by hand, therefore, are not just a good thing for buyers. Those who are involved inmaking these objects will find that the equipment needed to produce them is often relativelyinexpensive. It typically wouldn’t be very likely that a big machine is required, for example. In mostcases, often a simple tool will do the job perfectly well. What is more, when it comes to the materialsthat are used, these are generally easily available. And as many of these materials are often natural,such as bamboo or wood, this means that if there comes a time when the items are no longer usefulor just unwanted, they won’t end up causing long-lasting pollution in a rubbish tip. As we all know,this is all too often the end result for many plastic items, unfortunately.As well as making items to sell, many skilled craftspeople offer training workshops to those wantingto experience making their own handmade items. There are all sorts of sessions available frommaking jewellery to crafting items from wool. Running sessions such as these goes some way toensure that traditional skills are not lost.

When thinking about brands versus products, which statement is NOT TRUE?Brands are more symbolic than products A brand is more than a product The product itself is the primary driver of what consumers experience with the brand Products have four levels of meaning - the core benefit, generic, expected and augmented levels

Identify an accurate statement about aesthetics.Multiple choice question.It is not influenced by one's culture.It has implications only with how a product is packaged.It has implications only with gift giving.It has implications for gift giving, product packaging, and office design.

Which type of products is MOST influenced by brand awareness when it comes to purchasing decisions?Multiple choice question.Goods that the consumer spends a lot of time researchingGoods purchased frequently or habituallyGoods purchased infrequentlyGoods never purchased before by the consumer