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All other things being equal, according to the Du Pont model, if a firm’s Return on Assets (ROA)  has been decreasing but it’s Asset Turnover has been increasing, then its Profit Margin has been:Group of answer choicesIncreasingUnable to determine based on the information givenDecreasingRemaining the same

Question

All other things being equal, according to the Du Pont model, if a firm’s Return on Assets (ROA)  has been decreasing but it’s Asset Turnover has been increasing, then its Profit Margin has been:Group of answer choicesIncreasingUnable to determine based on the information givenDecreasingRemaining the same

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Solution

According to the Du Pont model, if a firm’s Return on Assets (ROA) has been decreasing but its Asset Turnover has been increasing, then its Profit Margin has been decreasing.

Here's why:

  1. The Du Pont model is an analytical method which is used to dissect a company's return on equity (ROE) by representing it as the product of other financial ratios. It breaks down ROE into Profit Margin, Total Asset Turnover, and Equity Multiplier.

  2. The formula for Return on Assets (ROA) is Net Income divided by Total Assets. This can also be represented as

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