Which of the following is an example of how sales promotion tactics can impact marketing goals:*2 pointsA. Samuel purchases a new car after viewing a commercial.B. Fatima convinces customers that her software is superior to competitors.C. A soft drink company hosts a press conference to discuss its new flavor.D. Erica goes to a coffee shop every day in hopes of winning a contest.

Sales promotion can best be described as: Group of answer choices The delivery of announcements and promotional messages via time or space purchased in various media. A wide range of events and activities designed to promote a brand or stimulate interest in a product. Communication channels such as newspapers, radio, television, and the World Wide Web. The use of television commercials and longer format infomercials that are designed to stimulate an immediate purchase response.

Sales promotions cannot be the sole basis for a promotional campaign becauseGroup of answer choicesall sales promotions have legal time limit restrictions to prevent unfair trade practices.gains from sales promotions are often temporary and sales drop off when they end.sales promotions are too costly and soon become a financial liability.sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.consumers obtain an inflated impression of a product’s actual value or worth.

What is the primary goal of sales promotions like coupons or discounts?Build long-term brand loyalty.Encourage immediate purchase or boost short-term sales.Educate the market about product features.Establish and maintain a brand image

Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities.True false question.TrueFalse

A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand.Group of answer choicesTrueFalse