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…...................is a theory which is mostly marketing-related that focuses on entering industries or markets that have little to no competition.Select one:a.Green Ocean Strategyb.Blue Ocean Strategyc.Red Ocean Strategyd.None of these

Question

…...................is a theory which is mostly marketing-related that focuses on entering industries or markets that have little to no competition.Select one:a.Green Ocean Strategyb.Blue Ocean Strategyc.Red Ocean Strategyd.None of these

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Solution

The correct answer is b. Blue Ocean Strategy. This strategy involves the creation of new, uncontested market spaces that make competitors irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.

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