Offering a collectible with one's purchase is an example of what kind of sales promotion?Group of answer choicesRebateBuy on, get one freePremiumSampling
Question
Offering a collectible with one's purchase is an example of what kind of sales promotion?Group of answer choicesRebateBuy on, get one freePremiumSampling
Solution
The sales promotion strategy of offering a collectible with one's purchase is an example of a "Premium" promotion. In this type of promotion, an additional item or service is given away as a reward for purchasing a product. The additional item, in this case, the collectible, is the premium.
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