How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?Select one:a.Beliefb.Subculturec.Post purchase feelingd.Stimulus-response Model
Question
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?Select one:a.Beliefb.Subculturec.Post purchase feelingd.Stimulus-response Model
Solution
The starting point of a buyer's behavior is the Stimulus-Response Model. This model suggests that marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions. The marketer's task is to understand what happens in the consumer's consciousness between the arrival of the outside marketing stimuli and the ultimate purchase decisions.
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