What is the purpose of the executivesummary in a business report?1 pointTo provide a list of thesections in the report. To provide any specific terms of reference used and an outline of the report. To provide an overview of the subject, which methods were used to analyze the data, the findings and recommendations.

What are the objectives of an executive summary? Select all that apply. 1 pointTo share key takeaways with senior stakeholders who may not have time to review an entire reportTo provide an overview of the main points of a larger reportTo communicate the daily ins and outs of the project to other project managersTo describe the project’s purpose and outcome

What is the primary purpose of an executive summary in a business document or proposal?Group of answer choicesTo entice the reader to read the document in greater detail.To provide an in-depth analysis of the report's findings.To replace the full report.To list all the references used in the document

Conciseness of the Executive Summary (3 marks)The purpose of an executive summary is to encapsulate the main information:To clarify the scope of the report – generally what is covered, and what is not covered by the report;To encapsulate the main features of the report, so that the reader will want to investigate the supporting argument(s) presented in the report;To summarise the main features of a report in a manner that makes the reader interested in reading more of the report.

OverviewTask: Completing the professional business report to present your research findings.Purpose: Explore demographic or market changes that may impact the company you selected earlier.Audience: Your manager and other company executives.ContextThis week, you will finish the business report you started last week, which presents your research about the market or demographic changes that could impact your company in the future. Remember, business reports contain these elements:Business reports are used to present information. This can be done in terms of examining specific situations, investigating risks or opportunities, or analyzing problems.Business reports are written to influence decision-making processes.InstructionsComplete your business report due this week.Include a discussion about a trend or demographic element that may influence the future of the organization. This discussion can be about a specific demand for a product or general trends in a sector or industry. Remember, you are trying to present background information that would be persuasive to decision-makers inside the company.Ensure your document meets the following requirements:Length: 800–1,500 words.References: Cited in APA formatLinks to an external site..Save and submit your business report.RubricW05 Business ReportW05 Business ReportCriteria Ratings PtsThis criterion is linked to a Learning Outcome1. Content: Effectively fulfills needs of target audience and assignment requirements.5 ptsAdvancedProvides a complete analysis of a trend or demographic element that may influence the future of the organization.3 ptsIntermediateContains instances where the analysis of a trend or demographic element that may influence the future of the organization is not developed.1 ptsDevelopingProvides an attempt at an analysis of a trend or demographic element that may influence the future of the organization.0 ptsUnacceptableThe audience discovers that you are taking credit for someone else's work or ideas (partly or wholly plagiarized) or work is missing without explanation.5 ptsThis criterion is linked to a Learning Outcome2. Writing Mechanics: Ideas are presented in a cohesive, logical, and readable way.5 ptsAdvancedThe writing has no pattern of mechanical errors, e.g. spelling errors, transitions, organization, punctuation, that impede understanding of the message3 ptsIntermediateThe writing has a pattern of minor mechanical errors, but the errors do not impede or disrupt understanding of the message1 ptsDevelopingThe writing has patterns of errors that often disrupt the flow of the writing or impede understanding of the message0 ptsUnacceptableNo attempt to write a mechanical error free essay was submitted5 ptsThis criterion is linked to a Learning Outcome3. Content: Persuasive to decision makers. Conclusions are supported by facts.2 ptsYes0 ptsNo2 ptsThis criterion is linked to a Learning Outcome4. Follows a specific format (situational, investigative, problem analysis, etc.).2 ptsYes0 ptsNo2 ptsThis criterion is linked to a Learning Outcome5. Specific Considerations: Uses headings to guide the reader.2 ptsYes0 ptsNo2 ptsThis criterion is linked to a Learning Outcome6. Specific Considerations: Around 800-1500 words.2 ptsAdvancedLength is appropriate for meeting the task requirements. All the paragraphs and sentences support the report with no extraneous information.1 ptsIntermediateLength is appropriate for meeting the task requirements. Some of the information is extraneous, drifting off topic or adding irrelevant details.0 ptsUnacceptableToo short or too long. It either lacks the expected detail or contains paragraphs of extraneous information.2 ptsThis criterion is linked to a Learning Outcome7. Specific Considerations: Includes references in APA format.2 ptsAdvancedIncludes references in APA format.1 ptsDevelopingIncludes references but not in APA format.0 ptsUnacceptableDoes not include references.

What is the purpose of the executive summary in an impact report?1 pointTo show senior stakeholders a performance overview of the projectTo give senior stakeholders a concise description of positive outcomes within the project To show senior stakeholders that all the tasks were completedTo allow senior stakeholders to give the team feedback on the project