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You are hired as an economic consultant to The Pampered Pet Shop. The Pampered Pet Shop operates in a perfectly competitive industry. This firm is currently producing at a point where market price equals its marginal cost. The Shops total revenue exceeds its total variable cost, but is less than its total cost. You should advise the firm toGroup of answer choicescease production immediately because it is incurring a loss.lower its price so that it can sell more units of output.produce in the short run to minimize its loss, but exit the industry in the long run.raise its price until it breaks even.

Question

You are hired as an economic consultant to The Pampered Pet Shop. The Pampered Pet Shop operates in a perfectly competitive industry. This firm is currently producing at a point where market price equals its marginal cost. The Shops total revenue exceeds its total variable cost, but is less than its total cost. You should advise the firm toGroup of answer choicescease production immediately because it is incurring a loss.lower its price so that it can sell more units of output.produce in the short run to minimize its loss, but exit the industry in the long run.raise its price until it breaks even.

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Solution

You should advise the firm to produce in the short run to minimize its loss, but exit the industry in the long run.

Here's why:

In the short run, the firm should continue to produce as long as it is covering its variable costs, even if it is not covering all of its fixed costs. This is because, in the short run, fixed costs are sunk costs and do not affect the decision to produce.

However, in the long run, the firm should exit the industry because it is not covering all of its costs (both variable and fixed). If the firm continues to operate in the long run without covering all of its costs, it will continue to incur losses.

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