In your last email send, you delivered 65,902 emails, had 27,712 emails opened, 6,611 link clicks and 1,743 purchases. How would you calculate the purchase conversion rate?1 point1,743 / 27,712 (purchases / emails opened)1,743 / 65,902 (purchases / emails delivered)6,611 / 65,902 (link clicks / emails delivered)1,743 / 6,611 (purchases / link clicks)
Question
In your last email send, you delivered 65,902 emails, had 27,712 emails opened, 6,611 link clicks and 1,743 purchases. How would you calculate the purchase conversion rate?1 point1,743 / 27,712 (purchases / emails opened)1,743 / 65,902 (purchases / emails delivered)6,611 / 65,902 (link clicks / emails delivered)1,743 / 6,611 (purchases / link clicks)
Solution
The purchase conversion rate is calculated by dividing the number of purchases by the number of link clicks. So, the correct calculation would be 1,743 / 6,611 (purchases / link clicks).
Similar Questions
In your last email send, you delivered 2,708 emails with 898 unique opens and 269 clicks. What is the calculation for your click-to-open rate?1 point269 / 2,708269 / 898898 / 2692,708 / 269
How to define conversion rate?Conversions / Clicks x 100Reach / Impression x 100Clicks /Conversions x 100Impressions / Reach x 100
. What metric measures the percentage of clicks that result in a conversion on your website?
What metric measures the percentage of visitors who take a desired action on a website?Question 9Select one:a.Cost per acquisition (CPA)b.Click-through rate (CTR)c.Return on investment (ROI)d.Cost per click (CPC)e.Conversion rate
Follow this basic formula:(in-store purchase rate) x (in-store average order value) = shop visit conversion valueHere's an example. Imagine that OneStop, the large retail brand, calculated their in-store purchase rate to be 25% and their average order value for in-store purchases to be $400.
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