McDonalds is planning a big advertising campaign for a re-release of the Kiwiburger.  As part of that campaign, they want to update their iconic Kiwiburger commercial to reflect what today's New Zealanders think of as quintessentially Kiwi. They are also hoping that the commercial will appeal to tourists and new residents to New Zealand, so they want to find out what those customers believe represents the New Zealand lifestyle. As part of a consumer survey to inform the update of the original Kiwiburger commercial, please view the commercial (link below) and answer the following questions.  Note that there are no 'right' or 'wrong' answers for a consumer survey—we are interested in your personal experience. Original Kiwiburger ad: Play Video A) I have lived in New Zealand for: Less than 3 years Longer than 3 years B) Please list at least two things mentioned in the original ad that you do not believe are still relevant to the life and experiences of the average Kiwi. c) Please list at least two alternative things to mention in the updated commercial that you believe would be relevant to the life and experiences of the average Kiwi.

McDonald's marketing has different strategy in different regions. Even in Asia, the advertising content for each country is different. For example, in Japan, most Japanese have high preferences on animations and the animation in Japan is the fastest growing industry as well. So McDonald's tends to use more animation elements for marketing and advertising. It aims to attract more target customers, including kids, teenagers, and even young adults. Many well-known cartoons were used in McDonald's advertisement marketing that enhances the attractiveness and popularity of products. In Malaysia, the Halal logo are indicated in all kinds of Halal food advertising. It also emphasizes on good values with draw attentions of local customs. The customs in different areas presents diversity. McDonald's also considered the local eating habits to practice the different marketing strategies. For example, many Chinese people choose Chinese food for breakfast, McDonald's launched a Chinese-style breakfast based on the eating habits (Li, 2016). What attribute of global corporations does McDonald's practice?Select one:a.Turbo-charged by the internetb.Understand different culturesc.Measure successd.Carefully chosen international partners

Review the restaurant advertisement and then answer the question.Take a bite out of our newest burger, the Heavyweight. All-American awesomeness heads south of the border. We start by stacking a juicy all-beef patty, crispy bacon, and onion rings with three layers of cheese. Next we kick it up a notch with our very own taco seasoning blend, wrap it in a tortilla, and deep-fry it. You've never had a burger sensation like this before!Which best indicates that the primary audience is diners who enjoy new types of fast food?The writer says you've never had a burger sensation like this before!The writer highlights the Heavyweight burger's juicy all-beef patty.The writer emphasizes the burger's south of the border flavor.The writer uses the phrase All-American awesomeness.Submit

Demonstrate the link between Ford cars and McDonald’s hamburgers.

Figure 9-5 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The strategy to increase revenues that would be most likely to exploit marketing synergies and efficiencies is trying to reach lunch customers. between-meal snack customers. dinner customers. after-dinner snack customers. dormitory customers.

Read the restaurant advertisement and then answer the question.Take a bite out of our newest burger, the Heavyweight. All-American awesomeness heads south of the border. We start by stacking a juicy all-beef patty, crispy bacon, and onion rings with three layers of cheese. Next we kick it up a notch with our very own taco seasoning blend, wrap it in a tortilla, and deep-fry it. You've never had a burger sensation like this before!Who is the primary audience?