When firms develop a marketing mix as part of their global marketing strategy, what is their primary goal?Multiple choice question.To eliminate waste in the supply chainTo sustain a competitive advantage over timeTo trigger a short-term surge in salesTo improve customer relations regardless of cost
Question
When firms develop a marketing mix as part of their global marketing strategy, what is their primary goal?Multiple choice question.To eliminate waste in the supply chainTo sustain a competitive advantage over timeTo trigger a short-term surge in salesTo improve customer relations regardless of cost
Solution
The primary goal of firms when they develop a marketing mix as part of their global marketing strategy is to sustain a competitive advantage over time. This involves understanding the needs and wants of the customer in different markets and effectively creating and delivering a mix of products, services, prices, and promotions that meet those needs better than competitors. This helps the firm to differentiate itself and maintain a strong position in the market over the long term.
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