One reason for the rise in self-branding is that:Group of answer choicesSocial media offers opportunities for microcelebritySocial media is dependent on self-brandingProduct brands are no longer successfulProduct brands are only successful if tied to a self branded celebrity

The 'promise of authenticity' is a:Group of answer choicesThe technique used by micro-celebrities onlyStrategic ploy by self-branders to deceive audiencesKey factor in successful self-branding through relationship building with audiencesA concept that pre-dates the Internet

Personal BrandingHow has the digital revolution made it easier for individuals to brand themselves?Digital media has reduced the cost of reaching out to people as compared with traditional media.Digital media has a much wider reach compared with traditional media.

When brands reach out to consumers online through social networks it is calledMultiple choice question.traditional IMCproximity marketingsocial media marketingmobile marketing

Read this articleLinks to an external site. and, based on your textbook reading for this week, which is the most relevant concept?Group of answer choicesBrand development requires new product launchesBrands reflect cuturul authenticityBrands are based on collective identityBrand engagement with culture is also about accountability, not just profitability

When can a marketer most benefit from branding?When the market is business-to-consumerWhen there are an abundance of indirect and substitute competitorsWhen the product is a physical good When consumers are in a choice situation