In the video given above, you learnt that lifestyle is the pattern of living as expressed through an individual’s activities, interests and opinions. These are also called ‘lifestyle dimensions’ and have a direct impact on the manner in which an individual spends his/her time and money. Lifestyle dimension DescriptionActivities These include a person’s daily routine and other related tasks, which directly affect buying behaviour. For example, a working professional will have a different purchasing pattern than a freelancer. Similarly, social events, choice of entertainment, and recreational ideas, among other things, can give companies clues about a consumer’s purchasing behaviour.Interests and Opinions These are ideas that drive an individual’s passion. A passionate reader may include reading and writing as his/her interests and might choose to spend more on buying books as compared to a travel enthusiast who would not mind spending heavily on travel interests. Demographics These differentiate consumers based on their age, income, marital status, and other characteristics. Consumers falling in a particular age/income group or residing in a particular region might prefer a certain brand over other brands.Now, based on your learnings from this segment, attempt the following questions.Question 1/2MandatoryLifestyleWhich of the following companies is the most likely to target a particular lifestyle?A pharmaceutical companyA company that sells sports equipmentA B2B company that sells motion sensors