What does a ‘sales cycle’ mean according to you?
Question
What does a ‘sales cycle’ mean according to you?
Solution
A 'sales cycle' is a series of activities that a salesperson undertakes to sell a product or service. It starts from the initial contact with a potential customer, and includes steps like identifying the customer's needs, presenting the product or service, overcoming objections, closing the sale, and providing after-sales service. The length and complexity of the sales cycle can vary depending on the nature of the product or service and the customer's buying process.
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A good or service may pass through many stages as it establishes itself in the marketplace. Marketing managers refer to this as the product cycle.
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