The publisher Murdoch Cengage is thinking of publishing a book on ‘The Life and Times of Scott Morrison’. Murdoch will incur three types of costs in publishing such a book. An up-front royalty payment of $5000 would need to be made to Mr Morrison prior to him writing the book. The cost of typesetting and printing the book would be $1000. And the cost of advertising would be $250. Murdoch decides that each copy of the book should be sold for $25. Suppose that after Mr Morrison has written the book, but before it has been sent to typesetting, Murdoch must decide whether to proceed with publication. To proceed with publication, Murdoch must think that revenue from book sales will be at least as great as the opportunity cost of production. What is the minimum number of copies he would need to expect to sell if he wants to publish?
Question
The publisher Murdoch Cengage is thinking of publishing a book on ‘The Life and Times of Scott Morrison’. Murdoch will incur three types of costs in publishing such a book. An up-front royalty payment of 1000. And the cost of advertising would be 25. Suppose that after Mr Morrison has written the book, but before it has been sent to typesetting, Murdoch must decide whether to proceed with publication. To proceed with publication, Murdoch must think that revenue from book sales will be at least as great as the opportunity cost of production. What is the minimum number of copies he would need to expect to sell if he wants to publish?
Solution
To calculate the minimum number of copies that Murdoch Cengage needs to sell to cover the costs, we first need to identify all the costs involved.
- Up-front royalty payment to Mr. Morrison: $5000
- Cost of typesetting and printing the book: $1000
- Cost of advertising: $250
The total cost of publishing the book is the sum of these three costs, which is 1000 + 6250.
The price of each book is $25. To find out the minimum number of books that need to be sold to cover the costs, we divide the total cost by the price of each book.
So, 25 = 250 books.
Therefore, Murdoch Cengage would need to expect to sell a minimum of 250 copies of the book to cover the costs of publication.
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