You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?As sessionsAs eventsAs hitsAs views
Question
You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?As sessionsAs eventsAs hitsAs views
Solution
Google Analytics measures and reports distinct user interactions as events. In Google Analytics 4, interactions are primarily event-based. This includes page views, button clicks, user actions, etc. These are all considered as events. The concept of sessions still exists but it's not the primary focus as it was in Universal Analytics. The terms 'hits' and 'views' are more associated with the older version, Universal Analytics.
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What is a property in GA4?A tool for creating custom reportsThe login portal for accessing GA4A collection of users who interact with your app or websiteVirtual containers that hold data you want to track from your digital assets
If you wanted to analyse user journeys across a website and an app and see how new users were arriving at both, which of these techniques should you use for insights?Google Analytics 4 propertiesGoogle OptimizeUniversal Analytics propertiesGoogle Marketing Platform
What do real-time reports let you monitor?Upcoming scheduled eventsHistorical data of user interactionsOffline user behaviour statisticsActivity on your website or app as it happens
You have already set up your web data stream and data is flowing into your Google Analytics property from your website.You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?Events from your mobile app can be combined with your existing website dataAdditional events are collected from your website without you needing to change your website's codeConversion reporting for the web data stream uses machine learning to distribute credit across channelsEvents can be associated with signed-in users to enable cross-device reporting
In which of these situations could you use the Engagement overview report in Google Analytics?You're interested in monitoring user activity as it is happening on your site.You're interested in seeing where users are coming from before landing on your website.You're interested in seeing which pages on your site are getting the most traffic.You'd like insight into your users' interests that they've expressed through their online browsing and purchase activities.
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