Match the experiment type with the correct definitionUsing a large public space to encourage consumers to stop and engage with a product for a short period of timeAnswer 1 Question 7Allowing respondents to test new products in their own homes over an extended period of timeAnswer 2 Question 7Asking participants to purchase a particular product solely through a researcher to test a product concept against other competing productsAnswer 3 Question 7CheckQuestion 7Question 8Not completeMarked out of 1.00Flag questionTipsQuestion textSurveys appearing on a website to determine level of satisfaction are called:Question 8Answera.interactive surveysb.open-up surveysc.pop-up surveysd.web-projected surveysClear my choiceCheckQuestion 8Question 9Not completeMarked out of 1.00Flag questionTipsQuestion textWhich of the following are types of self-administered data collections?Choose as many that apply.Question 9Answera.SMS survey from your internet providerb.Customer survey left in hotel guest roomc.Telephone survey from a call centred.Face-to-face street interviewe.Online survey after a web purchaseCheckQuestion 9Question 10Not completeMarked out of 1.00Flag questionTipsQuestion textWhat is a mixed-mode study?Question 10Answera.a mixture of question types are usedb.different sample groups are combinedc.undertaken in different locationsd.uses a variety of collection methods in a single surveyClear my choiceCheckQuestion 10Question 11Not completeMarked out of 1.00Flag questionTipsQuestion textPhoning members of the public for selling purposes and falsely disguising it as marketing research is called:Question 11Answera.suggingb.falsifyingc.puntingd.floggingClear my choiceCheckQuestion 11Question 12Not completeMarked out of 1.00Flag questionTipsQuestion textWhich of the following is NOT an advantage of online surveys?Question 12Answera.low distribution costsb.no interviewer biasc.generally high response ratesd.potential access to a geographically dispersed sampleClear my choiceCheckQuestion 12Skip Quiz navigationQuiz navigationQuestion1This pageQuestion2This pageQuestion3This pageQuestion4This pageQuestion5This pageQuestion6This pageQuestion7This pageQuestion8This pageQuestion9This pageQuestion10This pageQuestion11This pageQuestion12This pageFinish attempt ...
Question
Match the experiment type with the correct definitionUsing a large public space to encourage consumers to stop and engage with a product for a short period of timeAnswer 1 Question 7Allowing respondents to test new products in their own homes over an extended period of timeAnswer 2 Question 7Asking participants to purchase a particular product solely through a researcher to test a product concept against other competing productsAnswer 3 Question 7CheckQuestion 7Question 8Not completeMarked out of 1.00Flag questionTipsQuestion textSurveys appearing on a website to determine level of satisfaction are called:Question 8Answera.interactive surveysb.open-up surveysc.pop-up surveysd.web-projected surveysClear my choiceCheckQuestion 8Question 9Not completeMarked out of 1.00Flag questionTipsQuestion textWhich of the following are types of self-administered data collections?Choose as many that apply.Question 9Answera.SMS survey from your internet providerb.Customer survey left in hotel guest roomc.Telephone survey from a call centred.Face-to-face street interviewe.Online survey after a web purchaseCheckQuestion 9Question 10Not completeMarked out of 1.00Flag questionTipsQuestion textWhat is a mixed-mode study?Question 10Answera.a mixture of question types are usedb.different sample groups are combinedc.undertaken in different locationsd.uses a variety of collection methods in a single surveyClear my choiceCheckQuestion 10Question 11Not completeMarked out of 1.00Flag questionTipsQuestion textPhoning members of the public for selling purposes and falsely disguising it as marketing research is called:Question 11Answera.suggingb.falsifyingc.puntingd.floggingClear my choiceCheckQuestion 11Question 12Not completeMarked out of 1.00Flag questionTipsQuestion textWhich of the following is NOT an advantage of online surveys?Question 12Answera.low distribution costsb.no interviewer biasc.generally high response ratesd.potential access to a geographically dispersed sampleClear my choiceCheckQuestion 12Skip Quiz navigationQuiz navigationQuestion1This pageQuestion2This pageQuestion3This pageQuestion4This pageQuestion5This pageQuestion6This pageQuestion7This pageQuestion8This pageQuestion9This pageQuestion10This pageQuestion11This pageQuestion12This pageFinish attempt ...
Solution
Claro, aquí tienes las respuestas paso a paso:
Pregunta 7:
- Usar un espacio público grande para animar a los consumidores a detenerse e interactuar con un producto por un corto período de tiempo.
- Respuesta: Experimento tipo 1
- Permitir que los encuestados prueben nuevos productos en sus propios hogares durante un período prolongado de tiempo.
- Respuesta: Experimento tipo 2
- Pedir a los participantes que compren un producto en particular únicamente a través de un investigador para probar un concepto de producto contra otros productos competidores.
- Respuesta: Experimento tipo 3
Pregunta 8: Las encuestas que aparecen en un sitio web para determinar el nivel de satisfacción se llaman:
- Respuesta: c. encuestas emergentes
Pregunta 9: ¿Cuáles de los siguientes son tipos de recolección de datos autoadministrados? Elige tantos como apliquen.
- Respuesta: a. encuesta por SMS de tu proveedor de internet, b. encuesta de clientes dejada en la habitación de un hotel, e. encuesta en línea después de una compra web
Pregunta 10: ¿Qué es un estudio de modo mixto?
- Respuesta: d. usa una variedad de métodos de recolección en una sola encuesta
Pregunta 11: Llamar a miembros del público para vender y disfrazarlo falsamente como investigación de mercado se llama:
- Respuesta: a. sugaring
Pregunta 12: ¿Cuál de los siguientes NO es una ventaja de las encuestas en línea?
- Respuesta: c. generalmente altas tasas de respuesta
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