What are the characteristic of dogs in growth-share matrix?Choose all answers that apply.You can choose more than one answer.Group of answer choiceshigh market growth rateHigh market shareLow market shareLow market growth rate
Question
What are the characteristic of dogs in growth-share matrix?Choose all answers that apply.You can choose more than one answer.Group of answer choiceshigh market growth rateHigh market shareLow market shareLow market growth rate
Solution
The growth-share matrix, developed by the Boston Consulting Group (BCG), is a tool to help companies analyze their product portfolio and make decisions about where to invest. In this matrix, dogs are one of the four categories that a product can fall into.
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Low Market Share: Dogs typically have a low market share. They are products that have not been able to gain a significant portion of the market.
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Low Market Growth Rate: Dogs also typically exist in a low market growth rate. This means that the overall market for the product is not growing significantly.
So, the characteristics of dogs in the growth-share matrix are low market share and low market growth rate.
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