An appeal that uses logical arguments to make the viewer consider how a product's benefits make buying or using the product a good decision is known as a(n) appeal.

Appeals that focus on a consumer's practical, functional, or utilitarian need for a product or service are known as _____ appeals.Multiple choice question.emotionalpsychologicalinternalrational

Appeals that relate to the social and psychological needs of customers for purchasing a product or service are known as _____.Multiple choice question.feature appealsemotional appealsinformational appealsrational appeals

Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.

Appeal to the People (Argumentum ad Populum) is an informal fallacy in which the support given for some conclusion is an appeal to popular belief.Group of answer choicesTrueFalseNext

Adverting appeals for products often promote the features and benefits of the specific products.Group of answer choicesTrueFalse