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The STP FrameworkYou have a budget to organize only 3 meetups, and hence you chose locations near Bangalore, Mumbai and NCR. In marketing lingo, what is this decision called?

Question

The STP FrameworkYou have a budget to organize only 3 meetups, and hence you chose locations near Bangalore, Mumbai and NCR. In marketing lingo, what is this decision called?

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Solution

This decision is called market segmentation.

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