What can businesses do to personalize their emails to customers? Select all that apply. 1 pointSend promotions for special events like birthdays and holidaysFollow up on previous interactionsRun a different email for every single subscriberAvoid asking customers for their opinion

Question 9A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?1 pointSend the same email to all email subscribers in which you tell them about your promotion Consider sending multiple emails per day to stay top-of-mindShare interesting and beautiful images based on customers’ interestsSegment the email subscriber list according to the total number of orders

What is personalization in email marketing?Sending generic one-size-fits-all messagesTailoring the content to make it feel unique and specific to each recipientOverwhelming customers with irrelevant content

It is crucial for digital marketers to create e-mail marketing campaigns for various stages ofthe customer lifecycle. Suggest e-mail campaigns for the following lifecycle stages, alongwith the specific objective each campaign intends to achieve:a. Active Search b. Close to purchase c. Purchased d. Loyal e. Lapsed Purchaser

What can brands do to deliver an experience that feels specific to each individual? Select all that apply.1 pointDon’t follow up with potential customersAddress each recipient directly Match where the customers are in the marketing funnelAvoid sending birthday promotions

How will you capture the attention of customers?Question 1Answer1.Capture the ‘search’ data of the customers 2.Custom offer and advertise based on the customers' digital assets and online/offline activities3.Process the customer information 4.Send alerts based on their search data