What can automated bidding help an advertiser improve?

Automated bidding can help an advertiser improve in several ways:

1. Efficiency: Automated bidding can save a lot of time as it eliminates the need for manual bid adjustments. The system automatically adjusts bids based on the performance of the ads.

2. Performance: Automated bidding uses machine learning to analyze a large amount of data and make more accurate predictions about how different bid amounts might impact conversions or conversion value.

3. Maximizing Conversions: With automated bidding, advertisers can maximize their conversions within a specified budget. The system will automatically set bids to help get as many conversions as possible.

4. Target CPA: Advertisers can set a target cost-per-acquisition (CPA) and the automated system will set bids to help get as many conversions as possible at the target CPA.

5. Enhanced CPC: Automated bidding can help in increasing the manual bids in situations where conversions seem more likely and decrease them where they seem less likely. This helps in getting more value from the budget.

6. Target ROAS: If an advertiser has a specific return on ad spend (ROAS) in mind, automated bidding can help achieve that by setting bids to maximize conversion value based on that target.

7. Bid adjustments: Automated bidding takes into account a wide range of contextual signals like device, location, time of day, etc., and adjusts bids accordingly. This is something that can be very time-consuming if done manually.

In summary, automated bidding can help an advertiser improve efficiency, performance, and maximize conversions, while also achieving specific targets like CPA or ROAS.