In the past, people could only watch television shows at the specific time they were broadcast by a network. What does this describe?Multiple Choicefragmented consumptionappointment consumptionniche marketingconsumption on demand
Question
In the past, people could only watch television shows at the specific time they were broadcast by a network. What does this describe?Multiple Choicefragmented consumptionappointment consumptionniche marketingconsumption on demand
Solution
Para responder a esta pregunta, sigamos los siguientes pasos:
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Identificar la situación descrita: La situación se refiere a un tiempo en el pasado cuando las personas solo podían ver programas de televisión en el momento específico en que eran transmitidos por una cadena.
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Analizar las opciones:
- Fragmented consumption: Esto se refiere a un consumo fragmentado, donde la audiencia está dividida y consume contenido en diferentes momentos y plataformas.
- Appointment consumption: Esto se refiere a un consumo por cita, donde los espectadores deben sintonizar en un momento específico para ver un programa.
- Niche marketing: Esto se refiere a la comercialización dirigida a un segmento específico del mercado.
- Consumption on demand: Esto se refiere al consumo bajo demanda, donde los espectadores pueden elegir cuándo y qué ver.
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Comparar la situación con las opciones:
- La situación descrita no se refiere a un consumo fragmentado, ya que todos los espectadores debían ver el programa al mismo tiempo.
- La situación tampoco se refiere a la comercialización dirigida a un nicho específico.
- La situación no se refiere al consumo bajo demanda, ya que los espectadores no podían elegir cuándo ver el programa.
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Seleccionar la opción correcta: La opción que mejor describe la situación en la que las personas solo podían ver programas de televisión en el momento específico en que eran transmitidos es "appointment consumption".
Por lo tanto, la respuesta correcta es:
appointment consumption
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