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What are the three roles of marketing research?*2 pointsdescriptive, diagnostic and predictivelong-term research, short-term research and overall researchdiagnostic, predictive and investigativesurveys, focus groups and in-person interviewsdescriptive, investigative and surveys

Question

What are the three roles of marketing research?*2 pointsdescriptive, diagnostic and predictivelong-term research, short-term research and overall researchdiagnostic, predictive and investigativesurveys, focus groups and in-person interviewsdescriptive, investigative and surveys

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Solution

The three roles of marketing research are descriptive, diagnostic, and predictive.

  1. Descriptive: This role involves gathering and presenting factual statements. For example, what is the consumer's perception of the product? What are the current trends in the market?

  2. Diagnostic: This role involves explaining the data or actions. For example, why is one product preferred over another? Why has there been a decrease in sales?

  3. Predictive: This role involves using the descriptive and diagnostic research to predict future results. For example, what will be the future trends? How will changes in consumer behavior affect the product?

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