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Question 8Why did American Airlines require a new technology platform?1 pointEstablishment of a scalable hosting platform for low-latency deliveryRequirement for better customer serviceRemoval of barriers to innovationAcceleration of growth

Question

Question 8Why did American Airlines require a new technology platform?1 pointEstablishment of a scalable hosting platform for low-latency deliveryRequirement for better customer serviceRemoval of barriers to innovationAcceleration of growth

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Solution

The question is asking why American Airlines needed a new technology platform. The possible answers suggest four potential reasons:

  1. Establishment of a scalable hosting platform for low-latency delivery: This suggests that the airline needed a more efficient system that could scale up or down based on demand, and deliver services to customers with minimal delay.

  2. Requirement for better customer service: This suggests that the existing technology platform was not meeting the needs of customers, and a new platform was needed to improve service.

  3. Removal of barriers to innovation: This suggests that the existing technology platform was limiting the airline's ability to innovate, and a new platform was needed to remove these barriers

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How did UBank leverage the cloud to remove barriers to innovation? 1 pointBy migrating their trading systems from on-premises infrastructure to IBM Cloud for VMware solutionsBy modernizing their customer-facing apps based on monolithic code into cloud-native based microservices architecture on the cloudBy establishing a scalable hosting platform for low-latency delivery to enterprise customers around the world By adopting a PaaS cloud development model to streamline development and empower product teams

1.Question 1How did UBank leverage the cloud to remove barriers to innovation? 1 pointBy migrating their trading systems from on-premises infrastructure to IBM Cloud for VMware solutionsBy establishing a scalable hosting platform for low-latency delivery to enterprise customers around the world By adopting a PaaS cloud development model to streamline development and empower product teamsBy modernizing their customer-facing apps based on monolithic code into cloud-native based microservices architecture on the cloud

By conducting industry analysis for the  U.S. airline from the module, here is a summary of the findings - Threat of new entry - StrongSet up complex but capital costs lowRetaliation by incumbents a key barrierBuyer power - WeakRetailers - few big retailers (e.g. Expedia, AmEx) but mostly smaller.Some big customers (e.g. large corporations)Customers price sensitiveIndustry rivalry - StrongExcess capacityHigh creation of fixed to variable costs (95%)High exit barriers (protection by chapter 11 - United, Delta, US airways)Long-lived assets (aircraft)Concentration (fairly high)Product difference (low)Threat of substitute - WeakOther modes of transportAlternatives to face-to-face meetingsSupplier power - StrongLabour unions (pilots, engineers)Aircraft manufacturersAirportsWhat does this analysis mean? Group of answer choicesThis industry players have high bargaining power over its suppliers.The industry players have low bargaining power of its buyers.This industry is very profitable.This industry is not profitable.

How did UBank leverage the cloud to remove barriers to innovation? 1 pointBy migrating their trading systems from on-premises infrastructure to IBM Cloud for VMware solutionsBy establishing a scalable hosting platform for low-latency delivery to enterprise customers around the world By modernizing their customer-facing apps based on monolithic code into cloud-native based microservices architecture on the cloudBy adopting a PaaS cloud development model to streamline development and empower product teams2.Question 2

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