Raj, an entrepreneur, prepares a marketing plan for his new venture. As part of preparing the plan, Raj seeks to identify candidate communities that would match the user profile. In this situation, which of the following tools should be used by Raj as a logical starting place that reveals demographic data on income, ages of children, and employment?Multiple choice question.Focus groupsRandom samplingTown census researchBrainstorming

. What is a population CensusCollecting information of various demographic characteristics of the populationCompiling demographic data about all individuals living in a particular areaIs the process of collecting data from government AgenciesThe total process of collecting ,compiling, anlyzing ,publishing and disseminating,demographic,social and economic data pertaining to all persons in a country at a specific point in time.

What can the needs of different user segments be identified through?Question 23Answera.market researchb.surveysc.interviewsd.all of the above

What is the primary objective of conducting the National Population and Housing Census?15To gather accurate data on population size and demographicsTo inform government planning and policymakingAll of the aboveTo assess housing characteristics and living conditions

What are some of the sample variables under demographic segmentation?Multiple choice question.Personality, values, lifestyleComfort, convenience, durabilityUsage and loyalty statusGender, age, education, income

Which of the following is NOT a market segmentation approach?Multiple choice question.DemographicBenefitProductPsychographicGeographic