Value Discipline IdentificationMcDonald’s, in its initial days, changed its menu to only include what they did best, hamburgers and fries. They changed the process in which you ordered food. They also reduced the cost of dishes by wrapping the food and using plastic silverware. They added several processes to streamline the food preparation in the kitchen.What McDonald’s did was create a well-oiled machine that turned a 30-minute order into a 30-second masterpiece. These strategies helped the company to reduce its costs and stay true to its commitment to providing 'Great food at low prices'.The above strategies adopted by McDonald’s can be stated as a move to become a market leader in which of the value disciplines?Customer IntimacyOperational ExcellenceProduct LeadershipNone of the above

When McDonald's and other fast food restaurants offer "value meal" items at surprisingly low prices, they are most likely using ________ pricing.A.break-evenB.target profitC.good-valueD.cost-plus

When McDonald’s studies quality vs value analysis for its new variety of burger and accordingly prices the product, then its a case of?  A. Product research  B. Pricing research  C. Distribution research  D. Advertising research

the professor uses the example of McDonald’s to elaborate on the concepts of a trade-off. Moving forward on the same line of thought, in the real world, McDonald’s is known for its expertise in fast food operations and systematically perfect process flow.It is a perfect example of capacity/expertise built over time, but what do you think it is based upon? KnowledgeAccumulationExperimentationLearningAll of the above

The McDonalds restaurant chain was created to provide fast access to prepared food of consistent quality, at reasonable prices, in a clean and cheerful eating environment. This exemplifies: A. The principle that demand can be created if an organisation is just persistent enough. B. How an organisation can influence customers to buy its products. C. The fact that service organisations need not concern themselves with customer needs to the extent that product manufacturers must D. An organisation being created to serve the needs of a particular customer segment or group of people.

Strategy FormulationFill in the blanks.McDonald's use _____________ strategy to remain a fast food giant in the industry. Cost leadershipDifferentiationFocused Low Cost