An advertiser is studying the impact of a chocolate commercial on different age groups. Heputs the age groups in four categories: Group 1 includes 3- to 12-year-olds, Group 2includes teenagers aged 13 to 19, Group 3 includes adults aged 20 to 49, and Group 4includes people aged 50 and above. What kind of scale is the classification of age groupsin this study
Question
An advertiser is studying the impact of a chocolate commercial on different age groups. Heputs the age groups in four categories: Group 1 includes 3- to 12-year-olds, Group 2includes teenagers aged 13 to 19, Group 3 includes adults aged 20 to 49, and Group 4includes people aged 50 and above. What kind of scale is the classification of age groupsin this study
Solution
The classification of age groups in this study is an example of an ordinal scale. This is because the age groups can be ranked (or ordered) but the differences between the groups are not uniform. For example, the difference in age range between Group 1 and Group 2 is larger than the difference between Group 2 and Group 3.
Similar Questions
Question 3 of 10Which of the following groups would most likely be targeted by an advertisement for a popular children's toy?A.Children under the age of 12B.Parents of children under the age of 12C.Grandparents of children under the age of 12D.All of the above
Measurement scale for age in years isa.Nominal scaleb.Ordinal scalec.Interval Scaled.Ratio Scale
Age, education level, income, and taste are all examples of how consumer groups:Multiple choice question.are all the sameare unpredictablediffer greatlycreate trends
The levels of nominal scale variables are Blank______.Multiple choice question.different categories or groupsdifferent numerical valuesrank-based groupsquantitative values
A music group is conducting a statistical study to find out what kinds of music are popular among different age groups. Which describes the strata for this study?the age group of the peoplethe gender and age of the peoplethe different kinds of music genrethe gender and kinds of music
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.