You are working as a Marketing and Communications Officer for a new beauty brand, Forever Beautiful. You are tasked with improving brand awareness. Which of the following is NOT an example of a SMART objective?Group of answer choicesTo increase brand awareness of Forever Beautiful products among women 18-35 by 20% within the next 12 months.To rapidly grow brand awareness within the next 2 months.To increase brand awareness of Forever Beautiful products among women 18-35 by 10% by 31 December 2021.
Question
You are working as a Marketing and Communications Officer for a new beauty brand, Forever Beautiful. You are tasked with improving brand awareness. Which of the following is NOT an example of a SMART objective?Group of answer choicesTo increase brand awareness of Forever Beautiful products among women 18-35 by 20% within the next 12 months.To rapidly grow brand awareness within the next 2 months.To increase brand awareness of Forever Beautiful products among women 18-35 by 10% by 31 December 2021.
Solution
The objective that is NOT a SMART objective is: "To rapidly grow brand awareness within the next 2 months." This objective is not Specific, Measurable, Achievable, Relevant, or Time-bound. It does not specify by how much the brand awareness should increase, it does not provide a specific target or metric to measure the increase, it does not state whether this is an achievable goal, it does not specify why this is relevant to the company's overall goals, and while it does provide a time frame, it is not specific enough.
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