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It is estimated that 60% of U.S. households subscribe to cable TV. You would like to verify this statement for your class in mass communications. If you want your estimate to be within 5 percentage points, with a 95% level of confidence, how many households should you sample? (Use t Distribution Table & z Distribution Table.) (Round your answer to the next whole number.)

Question

It is estimated that 60% of U.S. households subscribe to cable TV. You would like to verify this statement for your class in mass communications. If you want your estimate to be within 5 percentage points, with a 95% level of confidence, how many households should you sample? (Use t Distribution Table & z Distribution Table.) (Round your answer to the next whole number.)

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Solution

To determine the sample size needed to estimate the proportion of U.S. households that subscribe to cable TV within 5 percentage points with a 95% level of confidence, we can use the formula for the sample size of a proportion:

n=(Z2p(1p)E2) n = \left( \frac{Z^2 \cdot p \cdot (1 - p)}{E^2} \right)

Where:

  • n n is the sample size.
  • Z Z is the z-value corresponding to the desired confidence level.
  • p p is the estimated proportion (0.60 in this case).
  • E E is the margin of error (0.05 in this case).

Step-by-step solution:

  1. Determine the z-value for a 95% confidence level: The z-value for a 95% confidence level is 1.96 (from the z Distribution Table).

  2. Substitute the values into the formula: n=(1.9620.60(10.60)0.052) n = \left( \frac{1.96^2 \cdot 0.60 \cdot (1 - 0.60)}{0.05^2} \right)

  3. Calculate the numerator: 1.962=3.8416 1.96^2 = 3.8416 0.60(10.60)=0.600.40=0.24 0.60 \cdot (1 - 0.60) = 0.60 \cdot 0.40 = 0.24 3.84160.24=0.922 3.8416 \cdot 0.24 = 0.922

  4. Calculate the denominator: 0.052=0.0025 0.05^2 = 0.0025

  5. Divide the numerator by the denominator: n=0.9220.0025=368.8 n = \frac{0.922}{0.0025} = 368.8

  6. Round to the next whole number: n369 n \approx 369

Therefore, you should sample 369 households to estimate the proportion of U.S. households that subscribe to cable TV within 5 percentage points with a 95% level of confidence.

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