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What is the term for the process of selecting, managing, and motivating intermediaries to distribute products to customers?Select one:a.Channel designb.Channel managementc.Channel integrationd.Channel segmentationClear my choice

Question

What is the term for the process of selecting, managing, and motivating intermediaries to distribute products to customers?Select one:a.Channel designb.Channel managementc.Channel integrationd.Channel segmentationClear my choice

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Solution

The term for the process of selecting, managing, and motivating intermediaries to distribute products to customers is channel management.

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