___ are professional actors involved in political issue campaigns and are increasingly valuable in winning attention for one's cause.Group of answer choicesCampaignersActorvistsActivistsnone of the above

One of the most direct ways the media affects politics is via its __________ role.Group of answer choicesinfomercialsocializationagenda-settingentertainment PreviousNext

The rise in the use of television advertising in campaigns is an important component of ________.Group of answer choiceswholesale politics designed to reach mass audiencesvoter mobilizationface-to-face retail politicssplit-ticket politics

Features of _____Pros ConsPlays a major role in shaping the public agendaHas a lot of power over public opinionToo often relies on short sound bitesOffers candidates limited controlWhat is the best title for this graphic, which is about one method presidential candidates use to communicate with the public?A.A DebateB.AdvertisingC.News CoverageD.An Opinion Poll

Political campaigns are generally examples of---*1 pointCause marketingOrganization marketingEvent marketingPerson marketing

Candidates sometimes bring celebrities to campaign gatherings for:Group of answer choicesnone of the abovenegative campaigningretail campaigningbuilding name recognition