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What type of primary data collection method involves a moderator that encourages discussion?*2 pointsPhone surveyInterviewFocus groupExperiment

Question

What type of primary data collection method involves a moderator that encourages discussion?*2 pointsPhone surveyInterviewFocus groupExperiment

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Solution

The type of primary data collection method that involves a moderator encouraging discussion is a Focus group. In a focus group, a moderator guides a group of participants through a set of questions on a particular topic. The group interaction and the depth of information are key advantages of this method.

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News reporting agencies often want to find the public’s opinion on current events. One particular agency is considering two different strategies to collect this data by collecting responses to online surveys. The two strategies are outlined below.Strategy One:1. Uses a database to store all of the survey responses2. Stores some data as text and some data as numbers3. Will track extra information about the survey taker that won’t be publicly visibleStrategy Two1. Uses a single spreadsheet to store all of the survey responses2. Stores all data as numbers3. Will not track any information other than the survey responsesWhich of the following statements is the most accurate comparison of these strategies?Strategy One will make it easier to sort and filter the data, while Strategy Two will make it easier to graph the dataStrategy One will cause problems because of the mixed data types, while Strategy Two will make it very easy to find specific data.Strategy One will allow the agency to conclude more about the public’s opinion because it tracks extra metadata, while Strategy Two will make it hard to find trends and access particular pieces of the data.Strategy One will require less cleaning and manipulation of the data, while Strategy Two will require a significant amount of extra computation to use the data.

Which of the following methods are used? Select the appropriate one for the below statement. Verbally ask participants open-ended questions individually or in focus group discussions.AASurveyBInterview CSecondary data collection

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