Question 6Which of the following refers to owned media?1 pointIt can be persuasive, but it doesn't advertise or sell products directly.It can include banner ads, video ads, and social media ads.It is generated by customers in response to things like product quality and customer service.It is any promotion a brand pays to put online.

Which of the following is NOT a true statement about the Key Principles of Media Planning?1 pointThe campaign can show the product in useThe campaign must avoid unpleasant connections with your productThe campaign must win awards in order to succeedThe campaign should state the positives of the product/serviceThe campaign mentions the brand name

_____ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience. 1 pointUser-based social mediaBorrowed social mediaPaid social mediaOrganic social media

Which of these form an important aspect of media planning?Marketing objectiveBudgetAll of theseTarget audience

Which of the following is NOT an example of Mass and Targeted Media strategy?1 pointProduct PlacementPrint MediaOnline Word of MouthPublic RelationsOutbound Advertising

Why is it important to learn about your audience? 1 pointIt enables you to create tailored content for social media and set meaningful goals.It enables you to create a quick sales plan.It enables you to offer a first-time customer discount. It enables you to create a print ad campaign.