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There is a monopolist and two groups of consumers, students andgeneral consumers. The total demand of students is 𝐷1(𝑝) = 10−𝑝, while the total demand of general (non-student)consumers is 𝐷2(𝑝) = 40 − 2𝑝. The monopolist’s (short-run) variable cost function is 𝑐(𝑞) = 2𝑞. Throughout thisquestion, the monopolist uses linear pricing.(a) [5 marks] Discuss reasons why the demands of the two groups may be different. For the purpose of thisquestion, assume that every consumer has unit demand. (Limited to 100 words.)(b) [15 marks] Let us assume that the monopolist sets the same price for both groups of consumers. The problemthen becomes a monopolist’s problem facing the market demand 𝐷1 + 𝐷2. Find the monopolist’s optimalprice, consumer surplus and producer surplus.(c) [20 marks] Now assume that the monopolist sets a price for students and a potentially different price for non-students. Find the optimal pricing, consumer surplus and producer surplus.(d) [5 marks] Explain why the monopolist needs to check stude

Question

There is a monopolist and two groups of consumers, students andgeneral consumers. The total demand of students is 𝐷1(𝑝) = 10−𝑝, while the total demand of general (non-student)consumers is 𝐷2(𝑝) = 40 − 2𝑝. The monopolist’s (short-run) variable cost function is 𝑐(𝑞) = 2𝑞. Throughout thisquestion, the monopolist uses linear pricing.(a) [5 marks] Discuss reasons why the demands of the two groups may be different. For the purpose of thisquestion, assume that every consumer has unit demand. (Limited to 100 words.)(b) [15 marks] Let us assume that the monopolist sets the same price for both groups of consumers. The problemthen becomes a monopolist’s problem facing the market demand 𝐷1 + 𝐷2. Find the monopolist’s optimalprice, consumer surplus and producer surplus.(c) [20 marks] Now assume that the monopolist sets a price for students and a potentially different price for non-students. Find the optimal pricing, consumer surplus and producer surplus.(d) [5 marks] Explain why the monopolist needs to check stude

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Solution

(a) The demands of the two groups may be different due to various factors. Students may have less disposable income compared to general consumers, thus they may be more price sensitive. Additionally, the value or utility that each group derives from the product may be different. For example, if the product is an educational tool, students may derive more value from it compared to general consumers.

(b) The total market demand is D(p) = D1(p) + D2(p) = (10-p) + (40-2p) = 50 - 3p. The monopolist's revenue is R(p) = pD(p) = p(50 - 3p) = 50p - 3p^2. The monopolist's cost is C(q) = 2q. To maximize profit, the monopolist sets MR = MC. Differentiating R(p) with respect to p gives MR = 50 - 6p. Setting MR = MC gives 50 - 6p = 2, so the optimal price is p = 8. Substituting p = 8 into D(p) gives q = 26. Consumer surplus is (1/2)(10-8)(10) + (1/2)(20-8)(20) = 20 + 120 = 140. Producer surplus is R(p) - C(q) = (826) - (226) = 156.

(c) Let p1 and p2 be the prices for students and non-students respectively. The demands are D1(p1) = 10 - p1 and D2(p2) = 20 - p2. The monopolist's revenue is R = p1D1(p1) + p2D2(p2). The monopolist's cost is C = 2*(D1(p1) + D2(p2)). To maximize profit, the monopolist sets MR1 = MR2 = MC. Solving these equations gives the optimal prices p1 = 6 and p2 = 10. The consumer surplus is (1/2)(10-6)(10) + (1/2)(20-10)(20) = 80. The producer surplus is R - C = (64 + 1010) - 2*(4 + 10) = 120.

(d) The monopolist needs to check student IDs to prevent arbitrage. If the price for students is lower than the price for non-students, non-students may pretend to be students to buy the product at a lower price. This would reduce the monopolist's profit. By checking student IDs, the monopolist can ensure that only genuine students get the student price.

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Similar Questions

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