The level of economic development, as well as differences in product and technical standards, help determine the need for and level of product Blank______ in a global product strategy.Multiple choice question.brandingsatisfactionassemblyadaptation

Marketing managers can choose between three possible global Blank______, which range from selling the same product to introducing an entirely new product.Multiple choice question.product strategiesproduct assortmentsmarketing mixesbusiness units

Although there are numerous stages in the product development process, every firm starts to develop new products through Blank______ and then finishes with an evaluation of Blank______.Multiple choice question.product deliberation; alternativesidea degradation; failuresproduce manifestation; alternativesidea generation; results

With a multidomestic strategy, products are manufactured on a local level. This has the potential of Blank______.Multiple choice question.providing the firm with economies of scaleallowing the firm to switch quickly to an international strategysafeguarding both tacit and codified knowledgeincreasing the risk of intellectual property appropriation

Managers use a ______ strategy to distinguish their products from those of their competitors by focusing on characteristics such as design, quality, and after-sale service.Multiple choice question.differentiationlow-costfunctional-levelsingle-use

Which of the following are the three potential global product strategies? (Choose every correct answer.)Multiple select question.Selling a product in the host country with minor adaptations from what is sold in the home countrySelling the same product or service in both the home and host countrySelling all the firm's products only in the host country and not the home countrySelling a completely new product in the host country