Basic Consumer Behaviour ModelMap the following correctly to external influencers/ internal influencers/ stimuli:CulturePolitical environmentLifestylePerceptionNewspaper advertisement highlighting product featuresInternal  Influencers - 2External Influencers - 1, 3Stimuli - 4, 5Internal  Influencers - 4External Influencers - 1, 3Stimuli - 2, 5Internal Influencers - 4External Influencers - 1, 2Stimuli - 3, 5✕ IncorrectFeedback:The external influencers include factors such as culture, family and friends, lifestyle and the socio-economic class to which a consumer belongs.Internal  Influencers - 1External Influencers - 3Stimuli - 2, 4, 5

In this video, you learnt about the Basic Consumer Behaviour Model, which lays down the factors that affect a consumer’s decision-making process while purchasing a product or a service. Basic Consumer Behaviour ModelNow, based on your learnings from this segment, attempt the following assessments. Question 1/2MandatoryBasic Consumer Behaviour ModelMap the following correctly to external influencers/ internal influencers/ stimuli:CulturePolitical environmentLifestylePerceptionNewspaper advertisement highlighting product featuresInternal  Influencers - 2External Influencers - 1, 3Stimuli - 4, 5Internal  Influencers - 4External Influencers - 1, 3Stimuli - 2, 5Internal Influencers - 4External Influencers - 1, 2Stimuli - 3, 5✕ IncorrectFeedback:The external influencers include factors such as culture, family and friends, lifestyle and the socio-economic class to which a consumer belongs.Internal  Influencers - 1External Influencers - 3Stimuli - 2, 4, 5

The external marketing factor that refers to the combination of social and cultural factors that affect individual development isMultiple Choicedemographics.human nature.sociocultural.ethnicity.culturalism.

Item 4Required informationRequired informationSkip to questionThe Impact of Social Influencers on Consumer Behavior The consumer decision process can be influenced by several factors. These include psychological factors that are internal to the consumer, social factors that are external to the consumer, the marketing mix, and specific purchase situations. This activity is important because each generation has felt a growing distrust of the information that comes directly from brands. Marketers are challenged to find new ways to expose consumers to the company's brand value. The goal of this activity is to demonstrate your understanding of the factors that affect the consumer decision process. Click the ► button to watch the video. Then, answer the questions that follow. Primarily, consumers can identify and affiliate with reference groups, like social influencers, to create, enhance, or maintain theirMultiple Choiceself-esteem.social status.family values.self-image.economic status.

Explain different factors that affect consumer behavior

As social influencers, Kevin Parry, Jessica Kalil, and Terrell & Jarius may be a part of the ________ for a consumer and impact their consumer behavior.Multiple Choicemarketing mixinternal physiological needsexternal social environmentpurchase situationlearning and memory