Which of the following statements is false?Group of answer choicesPromotions and price discounts are favourable for products with high forward buying.Promotion should carry out during peak periods to clear stocks with low inventory holding cost.Firms can offer promotion on high-end products to attract buyers of low-end products.The sales and operations planning should be responsive to changing market conditions.

Which of the following factors does not favour promotion during peak-demand periods? Group of answer choicesHigh forward buying.High ability to steal market share.High ability to grow market.High profit margin.

Which of the following statements is not true?Group of answer choicesOverall transaction costs have dropped dramatically.Brands remain very important in e-commerce.First-mover advantage appears to have succeeded only for a very small group of companies.Information asymmetries are continually being introduced by merchants and marketers.

Which of the following is NOT a risk of sales promotions?Group of answer choicesEncouraging short-term rather than long-term thinkingPotentially lowering the perceived value of the productConditioning buyers to expect a dealEncouraging a sale to happen sooner than later

For a competitive market, which of the following is true?a.A seller who charges more than the going price can increase her profit.b.If a seller charges more than the going price, buyers will go elsewhere.c.A buyer can influence the price of the product, but only when purchasing from several sellers.d.A seller often charges less than the going price to increase sales and profit.

Which statement is true?Group of answer choicesFirms always want to minimise product differences with their rivals.The demand effect pushes firms to offer the maximum product differentiation possible.Firms always want to maximise product differences.By offering closer substitute products (by locating closer together, for example), firms typically soften price competition.All of the above statements are false.