Which of the following is true of a good marketing plan?Group of answer choicesA good marketing plan must be elaborate and have an extensive page count.A good marketing plan should be easy to summarize and understand.A good marketing plan avoids laying out a game planA good marketing plan should be written exclusively in legalistic language.

A marketing plan includes: all of the following EXCEPT:Multiple choice question.a plan on how to pitch to your investorsan analysis of the current marketing situationa SWOT analysismarketing objectives and strategy

Which of the following is a benefit of developing a marketing plan?Group of answer choicesIt does not take past experience into account when strategizingIt avoids laying out a game plan for a companyIt does not a force company to identify its target market.It helps a company to minimize risk, mistakes, and failures.

Which of the following sections of a marketing plan gives a quick overview of the main points of the planGroup of answer choicesSWOT analysisSituation analysisMission statementExecutive summary PreviousNext

A marketing plan:Group of answer choicesoffers companies which work with limited resources few benefits.does not force a company to identify its target market.should be practical and to the point, with useful graphics as appropriate.should focus exclusively on a company’s short-term marketing strategies.

hich one of the five statements below about Business Plans is wrong/incorrect:Question 4AnswerA.Informs the market plan and marketing strategyB.After development, a business plan should not altered to meet any changes in the context or situation of each opportunity/venture.C.Forces the entrepreneur to think clearly about all aspects of the proposed business.D.Business planning facilitates the analysis of the venture's potential and selection of an appropriate competitive strategy.E.Helps entrepreneurs to communicate their creative idea(s) to others.