Which of the following maps out what the customer does before, during, and after using goods or services?a.Customer journey.b.Customer vignette.c.Customer channel.d.Customer persona.Clear my choice
Question
Which of the following maps out what the customer does before, during, and after using goods or services?a.Customer journey.b.Customer vignette.c.Customer channel.d.Customer persona.Clear my choice
Solution
The correct answer is a. Customer journey. This term is used to describe the process that a customer goes through when interacting with a company or brand, from the initial discovery or awareness stage, through the process of engagement and into a long-term relationship. It includes all the different touchpoints that a customer may have with the brand, and it maps out what the customer does before, during, and after using goods or services.
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