The term “mass” in “mass audience" was used in a                                 fashion.Group of answer choicesqualitativequantitativeconstructeddemographic

A mass audience and a niche audience are one and the same.Group of answer choicesFalseTrue

In this course, we explored the different types of audience and discussed how to approach each. To make sure we practised, each assignment was targeted to a different audience.For which type of audience we did not have an assignment? Group of answer choicesGeneralistsBeginnersSuperiorsPeers

Audience used to be understood as a collection of people in which everybody exhibited the same needs for information and entertainment. That means audience used to be viewed as                                .Group of answer choicesa massdemographicsa nichea segment

A Likert Scale is used when conducting a demographic audience analysis. Group of answer choicesTrueFalse

Purpose controls how one approaches the audience.Group of answer choicesTrueFalse