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Select all that applySelect all of the ways companies commonly gather information about customers for the third step of the customer relationship management (CRM) process.Multiple select question.By asking salespeople to record information about customer interactionsBy using census data to learn more about the customers in their areaBy using software that tracks each customer's purchase informationBy tracking the number of sales the company makes online

Question

Select all that applySelect all of the ways companies commonly gather information about customers for the third step of the customer relationship management (CRM) process.Multiple select question.By asking salespeople to record information about customer interactionsBy using census data to learn more about the customers in their areaBy using software that tracks each customer's purchase informationBy tracking the number of sales the company makes online

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Solution

The ways companies commonly gather information about customers for the third step of the customer relationship management (CRM) process are:

  1. By asking salespeople to record information about customer interactions
  2. By using software that tracks each customer's purchase information
  3. By tracking the number of sales the company makes online

Using census data to learn more about the customers in their area is not typically part of the third step of the CRM process. This is more likely to be used in the first step, which involves identifying who the customers are and building a customer database.

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