As a marketing manager, Nicole wanted to know whether the packaging of their new lip balm affected the number of units sold. She decided to conduct an experimental research study. What type of variable is systematically controlled or manipulated by the researcher and is believed to predict change in the outcome? Group of answer choicesControl variablesIndependent variablesDependent variablesExtraneous variables
Question
As a marketing manager, Nicole wanted to know whether the packaging of their new lip balm affected the number of units sold. She decided to conduct an experimental research study. What type of variable is systematically controlled or manipulated by the researcher and is believed to predict change in the outcome? Group of answer choicesControl variablesIndependent variablesDependent variablesExtraneous variables
Solution
The type of variable that is systematically controlled or manipulated by the researcher and is believed to predict change in the outcome is the Independent variable.
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