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As a marketing manager, Nicole wanted to know whether the packaging of their new lip balm affected the number of units sold. She decided to conduct an experimental research study. What type of variable is systematically controlled or manipulated by the researcher and is believed to predict change in the outcome? Group of answer choicesControl variablesIndependent variablesDependent variablesExtraneous variables

Question

As a marketing manager, Nicole wanted to know whether the packaging of their new lip balm affected the number of units sold. She decided to conduct an experimental research study. What type of variable is systematically controlled or manipulated by the researcher and is believed to predict change in the outcome? Group of answer choicesControl variablesIndependent variablesDependent variablesExtraneous variables

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Solution

The type of variable that is systematically controlled or manipulated by the researcher and is believed to predict change in the outcome is the Independent variable.

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