The strategy adopted by Company M is best described as Horizontal Integration.

Here's why:

1. Horizontal Integration is a strategy where a company acquires, merges with or takes over another company in the same industry value chain. In this case, Company M, which is already selling product P in Egypt through its wholly owned subsidiary, acquires another company in Egypt that sells its own brand of product P. This is a clear example of Horizontal Integration as Company M is consolidating its position in the same industry and market.

2. It's not Geographic Diversification because Company M is not expanding into a new geographic area. They were already present in Egypt through their subsidiary.

3. It's not Market Development because Company M is not trying to sell its product in a new market. They were already selling product P in Egypt.

4. It's not Product Development because Company M is not developing a new product. They continue to sell the same product P, albeit now also through the acquired company.

Question

The strategy adopted by Company M is best described as Horizontal Integration.

Here's why:

1. Horizontal Integration is a strategy where a company acquires, merges with or takes over another company in the same industry value chain. In this case, Company M, which is already selling product P in Egypt through its wholly owned subsidiary, acquires another company in Egypt that sells its own brand of product P. This is a clear example of Horizontal Integration as Company M is consolidating its position in the same industry and market.

2. It's not Geographic Diversification because Company M is not expanding into a new geographic area. They were already present in Egypt through their subsidiary.

3. It's not Market Development because Company M is not trying to sell its product in a new market. They were already selling product P in Egypt.

4. It's not Product Development because Company M is not developing a new product. They continue to sell the same product P, albeit now also through the acquired company.

Knowee AI · Accepted Answer

The strategy adopted by Company M is best described as Horizontal Integration.

Here's why:

1. Horizontal Integration is a strategy where a company acquires, merges with or takes over another company in the same industry value chain. In this case, Company M, which is already selling product P in Egypt through its wholly owned subsidiary, acquires another company in Egypt that sells its own brand of product P. This is a clear example of Horizontal Integration as Company M is consolidating its position in the same industry and market.

2. It's not Geographic Diversification because Company M is not expanding into a new geographic area. They were already present in Egypt through their subsidiary.

3. It's not Market Development because Company M is not trying to sell its product in a new market. They were already selling product P in Egypt.

4. It's not Product Development because Company M is not developing a new product. They continue to sell the same product P, albeit now also through the acquired company.

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