True or False. Customer centricity suggests that you should “fire” (i.e. get rid of) your least valuable customers.1 pointFalseTrue

True or false? A company can have multiple customer segments.

In a customer-centric approach, which customers should you be most concerned with?1 pointThe customers that are likely to be most valuableThe customers with the greatest degree of social influenceThe customers who are most engaged with your products/servicesThe customers that have historically been most valuable

Which of the following are benefits of Customer-centric: 1. Understand the before, during and after of the customer’s journey 2. Support new customers and reduce cost to serve 3. Recognising Opportunities for Growth 4.Increasing Customer SatisfactionChoices:- Only 2 and 3 All of the these Only 1 and 3 Only 1,2 and 3

11. Marketing management is interested in serving all customers in every way to remaincompetitive in today’s markets. (DoubtFul)a. True b. False

Gemba walks are a direct example of which aspect of customer-centricity?Question 16Select one:a.Building whole product solutionsb.Designing with empathyc.Reprioritisationd.Knowing the customer lifetime value