The question seems to be missing, but based on the provided text, it seems like you're asking about a type of scale used in research or surveys. The type of scale you're referring to is a comparative scale.

Comparative scales, also known as non-metric scales, involve the direct comparison of stimulus objects. In your example, the key informants are asked to compare two objects (Coca Cola and Pepsi) and indicate their preference. This type of scale is often used in market research to understand consumer preferences and perceptions.

Here are the steps to use a comparative scale:

1. Identify the objects to be compared: In this case, the objects are Coca Cola and Pepsi.

2. Develop the question: The question should ask the respondent to compare the two objects and indicate a preference. For example, "Do you prefer Coca Cola or Pepsi?"

3. Collect responses: Distribute the survey to your key informants and collect their responses.

4. Analyze the data: Once you have collected all the responses, you can analyze the data to determine which object is preferred.

5. Report the findings: The final step is to report your findings. This could be in the form of a report or presentation.

Question

The question seems to be missing, but based on the provided text, it seems like you're asking about a type of scale used in research or surveys. The type of scale you're referring to is a comparative scale.

Comparative scales, also known as non-metric scales, involve the direct comparison of stimulus objects. In your example, the key informants are asked to compare two objects (Coca Cola and Pepsi) and indicate their preference. This type of scale is often used in market research to understand consumer preferences and perceptions.

Here are the steps to use a comparative scale:

1. Identify the objects to be compared: In this case, the objects are Coca Cola and Pepsi.

2. Develop the question: The question should ask the respondent to compare the two objects and indicate a preference. For example, "Do you prefer Coca Cola or Pepsi?"

3. Collect responses: Distribute the survey to your key informants and collect their responses.

4. Analyze the data: Once you have collected all the responses, you can analyze the data to determine which object is preferred.

5. Report the findings: The final step is to report your findings. This could be in the form of a report or presentation.

Knowee AI · Accepted Answer

The question seems to be missing, but based on the provided text, it seems like you're asking about a type of scale used in research or surveys. The type of scale you're referring to is a comparative scale.

Comparative scales, also known as non-metric scales, involve the direct comparison of stimulus objects. In your example, the key informants are asked to compare two objects (Coca Cola and Pepsi) and indicate their preference. This type of scale is often used in market research to understand consumer preferences and perceptions.

Here are the steps to use a comparative scale:

1. Identify the objects to be compared: In this case, the objects are Coca Cola and Pepsi.

2. Develop the question: The question should ask the respondent to compare the two objects and indicate a preference. For example, "Do you prefer Coca Cola or Pepsi?"

3. Collect responses: Distribute the survey to your key informants and collect their responses.

4. Analyze the data: Once you have collected all the responses, you can analyze the data to determine which object is preferred.

5. Report the findings: The final step is to report your findings. This could be in the form of a report or presentation.

_scales entail the comparison of different objects. For instance key informants may be asked to indicate if they prefer Coca Cola or Pepsi.

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