If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following six Ps?Multiple choice question.PersonnelPricePresentationPlace
Question
If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following six Ps?Multiple choice question.PersonnelPricePresentationPlace
Solution
The correct answer is "Presentation". This is because the manufacturer is instructing the retailer on how to use the product, which is a part of how the product is presented to the customers.
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