• The effect of digital marketing strategies on the competitive advantage in an organization • The impact of digital marketing on business development • The relationship between digital marketing and consumer purchasing decisions Paraphrase the above statements

5 Recommendations for the study about the impact of digital marketing on organizational performance

The study recommends that firms should only put their resources on those digital strategies that have greater impact on sales performance. . In order for digital marketing strategies to be effective, all the stakeholders have an obligation to support the adoption and implementation of digital marketing processes as no department within an organization is independent. Due to the high growth rate of social communities most businesses ought to realize the potential of digital marketing in reaching the larger audience. The study recommends that the sooner the marketers dive in and begin experimenting in the Digital Marketing Platforms, the more successful they will be in the future. The use of digital communication platforms is important to organizations so as increase their visibility and increase their customer base and improve on the sales performance. The study further recommends that organizations should come up with digital marketing strategies such as driving traffic. This includes keyword strategy where the organizations insert related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic. Website optimization is also recommended to ensure that their website is optimized and functioning at its best is essential since people don’t want to visit a website that doesn’t work properly. Paraphrase the above statements

Areas of Further Research in digital marketing and organizational performance

5 study Limitations about the Impact of digital marketing on performance of manufacturing firms in Uganda

Context: What is digital marketing and why people invest in digital marketing ?